If you’ve ever felt overwhelmed by the idea of email automation, you’re not alone. The good news? AWeber makes it incredibly easy to set up automated email campaigns that save time and drive real results , even if you’re brand new to email marketing.
In this guide, you’ll learn exactly how to use AWeber’s automation tools to create smart, personalized email sequences that engage your audience, build trust, and turn subscribers into loyal customers. Whether you’re sending welcome emails, product offers, or nurturing leads, by the end of this tutorial you’ll be setting up automation like a pro, no tech skills required.
What is Aweber?
AWeber is an easy-to-use email marketing platform that helps businesses create and automate email campaigns, build subscriber lists, and grow their audience through newsletters, autoresponders, and smart automation tools.
Aweber Key features
AWeber gives you everything you need to send great emails and stay connected with your audience. Here’s a quick look at its main features that make email marketing simple and effective.
| Category | Key Feature | Description |
|---|---|---|
| Email Marketing | Drag-and-drop editor | Create professional emails easily without coding. |
| Automation | Autoresponders & workflows | Send automated follow-ups and nurture sequences. |
| Templates | Pre-designed templates | Choose from hundreds of mobile-friendly email designs. |
| Segmentation | Tagging & targeting | Group subscribers based on interests or behavior. |
| Landing Pages | Landing page builder | Design pages to capture leads and grow your list. |
| Analytics | Email performance reports | Track opens, clicks, and engagement rates. |
| Integrations | 1,000+ app connections | Connect with Shopify, WordPress, and more. |
| Support | 24/7 customer support | Get help anytime via chat, email, or phone. |
What is the difference between Aweber and other competitors?
Choosing the right email marketing tool can make a big difference in how you grow your audience and automate your campaigns. Here’s a quick comparison of AWeber, Moosend, and GetResponse to help you see which one fits your business best.
| Feature / Aspect | AWeber | Moosend | GetResponse |
|---|---|---|---|
| Ease of Use | Simple, beginner-friendly interface that’s easy to navigate. | Modern, intuitive dashboard with drag-and-drop tools. | More advanced interface with extra tools, slightly higher learning curve. |
| Automation | Basic autoresponders and drip sequences; great for simple workflows. | Strong automation with behavioral triggers and visual workflow builder. | Advanced automation with conditional logic and detailed customer journeys. |
| Email Templates & Design | 700+ templates, drag-and-drop editor, AMP email support. | Sleek, responsive templates and flexible customization. | Large library with dynamic content, countdown timers, and spam-check tools. |
| Segmentation & Targeting | Tagging and basic segmentation by engagement or list activity. | Advanced segmentation using behavior, rules, and triggers. | Smart segmentation with behavior-based targeting and predictive analytics. |
| Landing Pages & Funnels | Built-in landing page creator; limited funnel options. | Landing page builder with form and pop-up options. | Advanced landing pages, conversion funnels, and website builder. |
| E-commerce Features | Basic e-commerce automation via integrations. | Abandoned cart emails, product recommendations, and store sync. | Full e-commerce suite with abandoned cart recovery, product listings, and promo codes. |
| Analytics & Reporting | Core email performance metrics (opens, clicks, unsubscribes). | Real-time analytics, revenue tracking, and heatmaps. | Advanced reports with funnel tracking and ROI insights. |
| Pricing | Free for up to 500 subscribers; paid plans from ~$19/month. | Free for up to 500 contacts; paid plans from ~$9/month. | Paid plans from ~$19/month; free trial available. |
| Support | 24/7 chat and phone support; strong reputation for reliability. | 24/7 email and live chat support; helpful knowledge base. | 24/7 support, tutorials, and onboarding assistance. |
| Best For | Beginners who want simplicity and reliability. | Small to mid-sized businesses needing strong automation at a low cost. | Marketers and growing businesses that need advanced features and funnels. |
Give it a try
How to Set Up AWeber Automation Like a Pro (Step-by-Step)
1) Create your account & verify your sender
- Sign up for an AWeber account and confirm your email.
- Set your From name and From email (use a real business address).
- Verify your sending domain (SPF/DKIM) if offered — this helps deliverability.
2) Create your subscriber list and basic fields
- Create a list/segment for the campaign (e.g., “Website Leads” or “Ebook Subscribers”).
- Add any custom fields you’ll use (first name, product interest, purchase status). Keep it minimal to maximize signups.
3) Build a signup form or landing page
- Use AWeber’s form or landing page builder to create a high-converting opt-in.
- Keep the form simple: email + first name is usually enough.
- Add a clear headline, benefits, and a single CTA (download, join, get access).
- Add a thank-you / confirmation page and a link to the lead magnet if applicable.
4) Decide the goal & map the customer journey
- Define the conversion you want (purchase, booking, webinar signup, trial activation).
- Sketch the journey: Trigger → Welcome → Nurture → Conversion → Follow-up.
Example simple funnel:
- Trigger: subscribes to list → immediate welcome email (deliver lead magnet) → 2 days later value email → 5 days later case study → 10 days later soft offer email.
5) Create tags & segments
- Create tags to track source and behavior (e.g.,
leadmagnet_pdf,clicked_offer,webinar_reg). - Plan segments that you’ll use later (e.g.,
high_engagement,no_open_30days).
6) Build the automation (Campaign)
- In AWeber open the Campaigns / Automation builder.
- Set the trigger: often “Subscribes to list” or “Tag added.”
- Add the first action: Send email (Welcome + deliver lead magnet).
- Insert Wait steps (e.g., 48 hours) between messages to avoid overwhelm.
- Add Conditions / If-Else blocks where useful (e.g., If clicked link → send advanced content; If not opened → resend with new subject).
- Use Add tag actions to mark behavior (e.g., tag as
downloadedafter they click download link). - Save and turn the campaign on (don’t forget this!).
7) Write high-converting emails (short & focused)
- Email 1 (Immediate): Deliver the promise. Subject: “Here’s your [Lead Magnet] — download inside”
- Email 2 (48 hrs): Quick value + tip on using the magnet. Subject: “A quick tip for using your [Guide]”
- Email 3 (5 days): Social proof / case study. Subject: “How [Customer] used this to get results”
- Email 4 (10 days): Soft offer / next step CTA. Subject: “Ready for the next step?”
Keep each email concise, single CTA, and mobile-friendly.
8) Add follow-ups for non-responders & converters
- Non-openers: After 24–48 hours, resend with a different subject and slightly different preview text.
- Clickers but no conversion: Send a value add + FAQ or an incentive (small discount, bonus).
- Converters: Tag them (
customer) and move them into a post-purchase / onboarding series.
9) Test & optimize
- A/B test subject lines and preview text. Test one variable at a time.
- Monitor open rate, click rate, conversion rate, and unsubscribe rate.
- Tweak subject lines, timing, copy, and CTAs based on results.
10) Monitor deliverability & list health
- Remove hard bounces automatically.
- Re-engage inactive subscribers with a win-back campaign, then prune if still inactive.
- Keep list hygiene to protect deliverability.
Aweber’s price plans
AWeber offers flexible plans to fit businesses of all sizes , from beginners just starting out to large enterprises with extensive email needs. Here’s a quick look at their pricing, features, and what each plan is best suited for.
| Plan | Price (USD) | Subscribers | Email Sends | Features | Best For |
|---|---|---|---|---|---|
| Free | $0 | Up to 500 | Up to 3,000/month | 1 email list, 1 automation, basic templates | Beginners testing email marketing |
| Lite | $15/month or $150/year | Up to 500 | Up to 5,000/month | 3 landing pages, 3 automations, 1 custom segment, AI writing assistant, 24/7 support | Small businesses needing core email tools |
| Plus | $30/month or $240/year | Up to 500 | Up to 6,000/month | Unlimited email lists, landing pages, automations; advanced reporting; A/B testing; sales tracking; no branding | Growing businesses needing advanced features |
| Unlimited | $899/month | Over 100,000 | Unlimited | All Plus features, priority support, dedicated account manager, custom branding | Large enterprises with extensive email marketing needs |
Final Thought
AWeber is a user-friendly, cost-effective email marketing tool perfect for small businesses, freelancers, or creators. It offers solid automation, reliable delivery, and insightful reporting, everything you need to run professional campaigns and engage your audience effectively.
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